Targeting ‘Self-Gifting’ Consumption: Monclos Expands Services via KakaoTalk Gift Launch

The mobile gifting platform has established itself beyond the purpose of sending gifts to acquaintances,

turning into a "self-shopping" channel for personal satisfaction.

 

According to Kakao’s Q1 earnings report, transaction volume for self-gifting on the platform during the

Kakao Shopping Festa increased by 53% compared to the same period last year.

 

Consequently, the beauty industry is enhancing its competitiveness on mobile platforms by

strengthening customized products, personalized services, and

limited-edition packages that reflect individual tastes.

 

 

In line with this trend, house beauty brand "Monclos" announced on the 4th that it launched on

KakaoTalk Gift on the 1st, introducing a product lineup that combines beauty items with customization services.

 

Monclos has introduced its customizable keyring service,

previously operated at its Hannam flagship store, to KakaoTalk Gift.

 

Upon purchasing a product, customers can receive a personalized keyring by combining four keyring designs with alphabet initials.

 

 

The launched product lineup consists of various categories,

including Comfort Hand Cream, Peptide Plumping Lip Serum,

and PDRN Moisture Sun Cream, as well as hair, body care products,

and home fragrances. In particular, the keyring-compatible product line experiences high

demand for both gifting and personal use.

 

To celebrate its launch on KakaoTalk Gift,

Monclos is running a promotion throughout June.

The brand plans to expand customer touchpoints on mobile channels by providing

period-specific discount coupons and Kakao Pay payment benefits.

 

 

A Monclos representative stated, "In response to the consumption trend that prioritizes taste and satisfaction,

we have expanded our customization service,

which received positive responses offline, to the online channel.

We plan to showcase various products and services so that more consumers can access our brand experience."

 

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