SEOUL House beauty brand MONCLOS announced the successful conclusion of its inaugural Social Wellness Club on April 22, an immersive program designed to seamlessly integrate health and beauty into everyday life.
Held in the vibrant Hannam-dong district, the event moved beyond traditional marketing to offer a holistic wellness experience centered on the synergy between physical activity and recovery.
The program was anchored by an urban running session led by Eunseo Kim, the CEO of Agile Monkey and a renowned strength coach.
Participants followed a specially designed course that began at the MONCLOS Hannam flagship store, winding through scenic landmarks such as the Leeum Museum of Art and Grand Hyatt Seoul. Before the run, MONCLOS emphasized the importance of protective care by demonstrating its newly launched PDRN Moisture Sun Cream.
The fragrance-free,
lightweight formula was showcased as an essential tool for defending the skin against environmental stressors like UV exposure during outdoor activities.
Following the run, the focus shifted to the often-overlooked recovery phase. Participants engaged in guided exercises to reinforce the importance of post-activity maintenance.
During this session, MONCLOS introduced its Keratin Bonding Hair Pack Treatment, effectively expanding its wellness narrative from facial skincare to a comprehensive full-body routine that includes scalp and hair repair.
The experience culminated in a curated brunch session that brought the brand’s philosophy to the dining table.
In a creative twist, the menu was inspired by the core ingredients of the products showcased throughout the day tomato-based dishes reflected the antioxidants in the PDRN Sun Cream, while soy-based options mirrored the protein-rich formulation of the hair treatment.
To share this ritual with a broader audience, MONCLOS is currently hosting a running certification event on social media. Customers who complete Coach Eunseo Kim’s Hannam-dong course and upload a verification photo are eligible to receive the brand’s new sun cream.
This initiative reflects MONCLOS’s ongoing commitment to promoting sustainable and effective wellness rituals, with products available at its flagship store and major retailers such as Olive Young, Musinsa, and 29CM.ms including Musinsa and 29CM.